{"id":8010,"date":"2023-12-23T15:25:40","date_gmt":"2023-12-23T13:25:40","guid":{"rendered":"https:\/\/santaclausvillage.info\/?page_id=8010"},"modified":"2025-10-24T15:05:11","modified_gmt":"2025-10-24T12:05:11","slug":"kestavan-matkailun-eu-hanke","status":"publish","type":"page","link":"https:\/\/santaclausvillage.info\/fi\/kestavan-matkailun-eu-hanke\/","title":{"rendered":"Kest\u00e4v\u00e4n matkailun EU-hanke"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"628\" src=\"https:\/\/santaclausvillage.info\/wp-content\/uploads\/2023\/12\/Sustainable-santa-claus-village-1-1280x628.jpg\" alt=\"\" class=\"wp-image-8012\" srcset=\"https:\/\/santaclausvillage.info\/wp-content\/uploads\/2023\/12\/Sustainable-santa-claus-village-1-1280x628.jpg 1280w, https:\/\/santaclausvillage.info\/wp-content\/uploads\/2023\/12\/Sustainable-santa-claus-village-1-640x314.jpg 640w, https:\/\/santaclausvillage.info\/wp-content\/uploads\/2023\/12\/Sustainable-santa-claus-village-1-320x157.jpg 320w, https:\/\/santaclausvillage.info\/wp-content\/uploads\/2023\/12\/Sustainable-santa-claus-village-1-768x377.jpg 768w, https:\/\/santaclausvillage.info\/wp-content\/uploads\/2023\/12\/Sustainable-santa-claus-village-1-1536x754.jpg 1536w, https:\/\/santaclausvillage.info\/wp-content\/uploads\/2023\/12\/Sustainable-santa-claus-village-1-2048x1006.jpg 2048w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p><strong>Kohti hiilineutraalia ja kest\u00e4v\u00e4\u00e4 Joulupukin Pajakyl\u00e4\u00e4 ja ymp\u00e4r\u00f6iv\u00e4\u00e4 maaseutua- hanke<\/strong><\/p>\n\n\n\n<p>Ilmastonmuutos, luonnon biodiversiteetin v\u00e4hentyminen sek\u00e4 kest\u00e4v\u00e4 ja oikein jakautunut kasvu yleisesti ovat ihmiskunnan 2000-luvun suurimpia haasteita. Viime vuosikymmenet ymp\u00e4ri maailmaa kasvanut matkailu el\u00e4\u00e4 yh\u00e4 intensiivisemmin n\u00e4iden planeettamme haasteiden keskell\u00e4. Joulupukin Pajakyl\u00e4 osuuskunnan yritykset pyrkiv\u00e4t ottamaan omassa toiminnassaan mahdollisimman vakavasti vastaan taistelun ilmastomuutosta sek\u00e4 muut kest\u00e4v\u00e4n matkailun kysymykset.<br><br>P\u00e4\u00e4st\u00e4\u00e4kseen yh\u00e4 kest\u00e4v\u00e4mm\u00e4lle ja hiilineutraalimmalle polulle, Joulupukin Pajakyl\u00e4n yritykset ovat, omien suorien ponnisteluiden ohella, aloittaneet omistamansa Joulupukin Pajakyl\u00e4n Osuuskunnan kanssa EU:n osarahoittaman hankkeen. Hanketta, jonka virallinen nimi on &#8220;Kohti hiilineutraalia ja kest\u00e4v\u00e4\u00e4 Joulupukin Pajakyl\u00e4\u00e4 ja ymp\u00e4r\u00f6iv\u00e4\u00e4 maaseutua&#8221;, koordinoi Joulupukin Pajakyl\u00e4n Osuuskunta, joka edustaa yli 60 Joulupukin Pajakyl\u00e4n ja sen ymp\u00e4r\u00f6iv\u00e4n maaseudun yrityst\u00e4. Hanke alkoi elokuussa 2023 ja se kest\u00e4\u00e4 kes\u00e4kuuhun 2026 asti. Hanke on Euroopan unionin osarahoittama: se saa tukee Euroopan aluekehitysrahaston \u201dUudistuva ja Osaava Suomi 2021-2027\u201d ohjelmalta.<strong> <\/strong>(toimintalinja: 2 Hiilineutraali Suomi &#8211; Erityistavoite: 2.3. Kiertotalouteen siirtymisen edist\u00e4minen).<\/p>\n\n\n\n<p>Hankkeen tavoitteena on rakentaa Joulupukin Pajakyl\u00e4n osuuskunnan yritykset, Rovaniemen kaupungin ja ymp\u00e4r\u00f6iv\u00e4n maaseudun sitouttava kiertotalouden k\u00e4yt\u00e4nn\u00f6n toimenpideohjelma. Lis\u00e4ksi hankkeessa rakennetaan yhteinen kiertotalousekosysteemi. T\u00e4m\u00e4 tarkoittaa yhteisty\u00f6t\u00e4 osuuskunnan yritysten, Rovaniemen kaupungin ja ymp\u00e4r\u00f6iv\u00e4n maaseudun kanssa. Yhteisty\u00f6 edist\u00e4\u00e4 liiketoimintamallia ja mahdollistaa kaikkien osapuolten siirtymisen kohti kiertotaloutta.<\/p>\n\n\n\n<p>Hanke k\u00e4sitt\u00e4\u00e4 viisi konkreettista ty\u00f6pakettia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ty\u00f6paketti 1: Kiertotalouden yleinen ymm\u00e4rrys ja merkitys osana matkailuyritysten toimintaa<\/li>\n\n\n\n<li>Ty\u00f6paketti 2: Kiertotalouden k\u00e4yt\u00e4nn\u00f6n mahdollisuuksien tunnistaminen osana toimintaa<\/li>\n\n\n\n<li>Ty\u00f6paketti 3: Toimiva ja tehokas kiertotalouden liiketoimintamalli matkailuverkostossa.<\/li>\n\n\n\n<li>Ty\u00f6paketti 4: Kiertotalouteen siirtyminen osaamisena, suunnitelmina ja k\u00e4yt\u00e4nn\u00f6n toimina<\/li>\n\n\n\n<li>Ty\u00f6paketti 5: Yhteisen ekosysteemin kiertotalouden toimenpidesuunnitelman siirto k\u00e4yt\u00e4nt\u00f6\u00f6n.<\/li>\n<\/ul>\n\n\n\n<p>Hankkeen kokonaisbudjetti on 199 568 \u20ac. EU-tuen osuus hankkeen hyv\u00e4ksytt\u00e4vist\u00e4 tukikelpoisista nettokustannuksista on yhteens\u00e4 enint\u00e4\u00e4n 80% eli hankkeelle my\u00f6nnet\u00e4\u00e4n EU-tukea yhteens\u00e4 enint\u00e4\u00e4n 159 653 \u20ac.&nbsp;<\/p>\n\n\n\n<p>Hankkeen muu rahoitus tulee seuraavasti:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Omarahoitus: Yksityinen rahoitus 9978 \u20ac eli 5% hankkeen kokonaisbudjetista.&nbsp;<\/li>\n\n\n\n<li>Kuntarahoitus 29 937 \u20ac eli 15% kokonaisbudjetista. Puolet summasta tulee Rovaniemen kaupungilta ja puolet Rovaniemen kylien kehitt\u00e4miss\u00e4\u00e4ti\u00f6lt\u00e4.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"403\" height=\"244\" src=\"https:\/\/santaclausvillage.info\/wp-content\/uploads\/2024\/01\/co-funded-by-the-European-Union-and-liitto.jpg\" alt=\"\" class=\"wp-image-8105\" srcset=\"https:\/\/santaclausvillage.info\/wp-content\/uploads\/2024\/01\/co-funded-by-the-European-Union-and-liitto.jpg 403w, https:\/\/santaclausvillage.info\/wp-content\/uploads\/2024\/01\/co-funded-by-the-European-Union-and-liitto-320x194.jpg 320w\" sizes=\"auto, (max-width: 403px) 100vw, 403px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Kohti hiilineutraalia ja kest\u00e4v\u00e4\u00e4 Joulupukin Pajakyl\u00e4\u00e4 ja ymp\u00e4r\u00f6iv\u00e4\u00e4 maaseutua- hanke Ilmastonmuutos, luonnon&#8230;<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8010","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<title>Kest\u00e4v\u00e4n matkailun EU-hanke - 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